San Diego Farewell

When I moved to San Diego 37 years ago I was surprised to find that from the roof of Zura Hall at SDSU, I could see both the ocean to the west and snow in the mountains to the east. A few months ago I fulfilled a silly wish, to take a snowball from the mountains at Palomar Observatory and drop it in the ocean the same day. To me, this illustrates how incredibly diverse San Diego County is.

 

San Diego has gorgeous beaches, bays, parks, mountains, and stunning scenery all around. There are world-class shopping experiences at UTC and Fashion Valley malls and so many one-of-a-kind delicious restaurants. I’d say San Diego specializes in breakfast. Breakfast Republic, Sugar and Scribe, The Cottage, The Mission, Snooze, Broken Yolk Cafe, Fig Tree Cafe, Swammi’s, Kono’s, Hash House A Go Go, Cafe 222, Richard Walker’s, Great Maple, Shore House, and Crushed are just a few of the reasons I need to go on a diet.

 

Balboa Park is the historic center of the city with a world-famous zoo, museums, and the Old Globe Theatre complex. There’s a fun carousel and train ride, Spanish Village Artist Center, Japanese Friendship Garden, Organ Pavillion, International Houses, and The Prado Restaurant. I was a Girl Scout leader and my Brownies “bridged” over the beautiful Laurel Street bridge into Balboa Park.

 

When you’ve had some fun at Sea World or LegoLand, head to Coronado to see the famous hotel then visit the Gas Lamp District in downtown for drinks, dining, and dancing. Pt. Loma is a special place to me, as my dad is buried in the Rosecrans National Cemetery, but Cabrillo National Monument lets you take in whale watching in the Pacific Ocean and do an about face to see breathtaking views of San Diego Bay, downtown and Coronado.

 

San Diego is all about the outdoors at heart, and besides swimming, surfing, and beach walking, a great way to get outside here is to go hiking. Torrey Pines, Peñasquitos Canyon, Cowles Mt., Black Mountain, Iron Mountain, and Mt. Woodson, with the famous “Potato Chip Rock” are all fantastic hiking locations. The Pacific Crest Trail begins in San Diego County and if you want to walk the whole trail or just a part of it, save your appetite for a thick slice of apple pie in Julian, California. It’s a charming old mining town in the mountains. If you still have time, make sure you see the wildflowers in Anza Borrego State Park.

 

Two unusual sights in the East County are not to be missed. The Salton Sea, created by a flood of the Colorado River in 1905, is now drying up and creating an other-worldly effect with abandoned homes and docks, now a quarter mile away from the water. Salvation Mountain is a place I still can’t believe is there, and you really have to see this man-made painted hill, dedicated to weirdness.

 

It’s hard to sum up San Diego in a few paragraphs, and it’s possible that if you live here or come for a visit, your experiences would be quite different. San Diego is a big city and a big county made up of lots of unique and beautiful communities. It’s been a wonderful place to raise my two kids who are now launched into their careers. I’m taking the chance to see even more of the world, but San Diego will always be my home.

 

#SanDiego #TorreyPines #California #beach #hiking #PotatoChipRock #AnzaBorrego #Rosecrans #PtLoma #SaltonSea #Coronado #PCT #PacificCrestTrail #CabrilloNationalMonument #Legoland #PalomarObservatory #Travel #Surfing #BeachWalker #photography #PerfectWeather #ItsAlwaysSunnyInSanDiego

Do you need a new logo?

What does your logo say about your company? Is it fresh and exciting? Does it inspire trust in your company? Does it use the right colors?

Wait. What? Logos have to use the right colors? They sure do. This list explains the powerful message expressed by the color or colors in your logo.

  • Red: energetic, sexy, bold (Target, CNN, Dairy Queen)

  • Orange: creative, friendly, youthful (Fanta, Nickelodeon)

  • Yellow: sunny, inventive, optimism (Best Buy, Sprint, McDonalds)

  • Green: growth, organic, instructional (Starbucks, John Deere, hulu)

  • Blue: professional, medical, tranquil, trustworthy (Chase, GAP, Samsung, Ford, hp)

  • Purple: spiritual, wise, evocative (Hallmark, Yahoo, SyFy)

  • Black: credible and powerful (New York Times, Nike, Game of Thrones, Puma)

  • White: simple, clean, pure (Apple, FastCompany, Pandora)

  • Pink: fun and flirty (T Mobile, Barbie, Taco Bell)

  • Brown: rural, historical, steady (Cracker Barrel, UPS, M&Ms, Nespresso)

Besides using the right color, logos should be unique, well-designed, and use sound principles of design like the golden ratio, white space, simplicity, and balance.

A few logos are recognizable with just the logo but don’t have the name of the company included. Think Starbucks, McDonalds, Nike, and Apple. The reason that these logos work, is that many millions of dollars have been spent on advertising and other brand-awareness measures. Most smaller companies will struggle with a logo that doesn’t include the name of the company nearby.

 

In fact, the Starbucks logo used to include the words Starbucks Coffee, but with such worldwide brand recognition, it has now dropped it. Ditto for Shell, NBC, and MasterCard.

Most large brands use a logotype to incorporate the name of the company into the logo so that the name is the logo itself. Examples of this style are IBM, Coca-Cola, NASA, Bridgestone, Ray-Ban, Google, ebay, Disney, FedEx, and Amazon. Hand customizing the type for a logo ensures that it will be unique and much less likely to be copied.

FedEx uses a famous bit of white space to create an arrow between the E and the x.

 

Amazon puts a fun arrow from the A to Z to show they really do sell everything.

 

Once you decide to take the plunge to update your logo and perhaps completely rebrand your company you will need to understand how changes in logos and company names might affect Google, your SEO, page rank. This article from Hubspot will be incredibly helpful.

With so much at stake, it’s critical to use a professional designer for the logo and more. Some elements of your current logo can move forward to create some continuity. Most companies morph their existing logo into the next one.

 

Once you make the decision to move forward with a logo/branding change, NEBCAL Printing  can help from design to new signage, letterhead, forms, postcards, and other promotional items.

Our logo has changed several times in the last 40 years here at NEBCAL Printing. We’ve toyed with the idea of changing our name altogether. NEBCAL is a name created by the two original owners, one from Nebraska and the other from California. While it’s not a name that relates to the printing industry, we like it because it’s completely unique and a little retro/quirky. Because the word “printing” is in our name, Google and real humans understand what we do. These days, what Google thinks of you is extremely important if you want to be found on the web. When we changed the spelling of our company name from Neb-Cal Printing to NEBCAL Printing, Google presumed these were two different companies. So, if you can, quickly find out what you want to call yourself and stick with it. Try to include a word in your actual company name that identifies what you do, like Bob’s Coffee, or Century Construction.

 

Google is confused by names like San Diego Printing (the name of our digital printing sister company) because it’s too generic. If you searched the web for New York Ice Cream, Google doesn’t know that you are searching for any ice cream in New York (state or city?) or a specific company name called New York Ice Cream. To help differentiate our digital printing company from a generic search term, we are now calling it San Diego Online Printing.

Here is a look at our logos over the years. How do you think we’ve done? Tell us! Let us see your logo evolution in the comments below.

 

 

Many ideas in this blog originated from this article on DesignShack.net and this article on logaster.com. Thanks for Mashable for the logo insight here.

Do you like cars? Read here for some stories about the logos of famous car companies.

What is a Finishing House for the Graphic Arts?

An essential part of your initial printing design should include a plan for the finishing. After a material is printed, various treatments and processes must be applied to make sure your design shines in front of the customer.

 

There are dozens of coatings that can be applied to printed work. Spot UV adds shine and dimension. Other coatings include sandpaper, matte, metal flake, foil, etch coat, Step-Tex, soft touch, glow-in-the-dark, and heavy-coat.

 

Lamination preserves your product indefinitely. We offer scuff-resistant, supermatte film lamination, Soft Touch over lamination, in various thicknesses and colors.

 

We can die-cut in any shape you can imagine. Die cuts turn heavy card stock into packaging that we apply pressure-sensitive tape to, which creates a finished, assembled box. Rounded edges, folders with slits for business cards, tabs, punched holes, door hangers, shelf wobblers, and inventive invitations ensure your work gets the attention it deserves.

 

Press ‘n Seal tape goes by several names including pressure-sensitive, Clean Stick, and Peel ‘n Stick tape. We apply this product at a high rate that allows us to take on large jobs and small. Pressure-sensitive tape comes in various styles for various uses. There are permanent and removable tapes along with packaging-grade and white foam tape.

 

We are specialists in scratch-off coatings. We serve many municipalities and gaming operations with scratch-off products. Creative Coatings can overprint the scratch-off material and lightly screen the printed material below to ensure that it can’t be read by holding it up to the light.

 

Creative Coatings uses state-of-the-art finishing equipment, including a laser cutter that enables extremely fine designs to be executed perfectly.

 

Pattern-Glue Mounting is gluing together two sheets of paper with glue laid down in specific areas, omitted from others. Done in conjunction with die-cutting and perfing to make promotional pieces, advent calendars, pull-tab mailers used in giveaways. And pattern-glue mounting is not just straight lines. We can create any shape or curve to make pockets, tear strips, and doors. A little imagination can facilitate pattern-glue mounting to create coupons, games, and contests.

 

Digital and variable data printing is always an option at Creative Coatings. Each piece is printed uniquely and any of our imaginative finishing processes can then be applied.

 

Make your graphics and printed products stand out from the crowd with expertly applied finishing touches at Creative Coatings, Finishing for the Graphic Arts in San Diego, CA.

Hat-Mask Combo

The CDC and local governments are recommending masks for everyone, indefinitely. Masks may help to keep us all safer by preventing infected vapor and droplets from being launched into the air around us. Hats keep the droplets from landing on your face and hair and the mask greatly reduces the amount of vapor you send into the environment.

 

We sewed and donated almost 100 masks to friends, family, and first-responders.

 

Our new hat-mask combo is very comfortable. It connects to a sturdy button on the hat, not around your ears.

 

  • Mask won’t interfere with glasses, earrings, or hearing aids

  • Hat won’t blow off in the wind

  • Easy to breathe to walk or do yard work with the custom-sewn bandana

  • Adjust mask by doubling or tripling the elastic around the button

  • Adjust the hat with velcro

  • Two masks included with each hat - one custom designed and sewn fabric, one bandana-style

  • The fabric mask has room for a filter - charcoal filters and coffee filters are recommended

  • All new materials. Wash before using and after each outing.

 

Always wash your hands for 20 seconds upon returning home and remove your shoes before you enter the house.

 

$20 per hat, two-mask combo

 

Pay by Paypal, Venmo to leigh.haubach@gmail.com or cash in an envelope

 

Call 858-761-3161 to arrange for color choices and delivery in Green Valley and Sahuarita

 

Here’s what Johns Hopkins University says about masks:

 

So as you already know, people who are infected with this virus will have infectious virus in their respiratory droplets. When you sneeze, cough, talk, or sing, those viruses and those droplets can travel up to six feet, which is a pretty long way. And those viruses could land in the eyes, noses, or mouths of other people and infect them that way. Or, as we already mentioned, they could land on surfaces. That's why mask use can be one way to reduce transmission. This is primarily to keep infectious droplets from contaminating the environment. So if someone who is infected is wearing a mask, then there are fewer infectious droplets that will come out from their mouth and nose. Wearing masks is a great way to prevent people from infecting others.

© 2020 Leigh Haubach Consulting dba Tactical Marketing Guru